media conglomerates such as the Rizzoli publishing house. Collectively, they have lured away one-third of the state network's viewers and prompted wholesale state programming changes this fall.
Meanwhile, local and regional cable outfits are sprouting all over Eu- rope. (Residents of Brussels may already choose from among 13 cable channels.) In three years, European broadcast satellites will be able to relay alternative programming to rooftop antennae. Eventually, they will give European viewers...