Clyde Z. Science News Nunn, in Journalism Quarterly (Spring
1979), 431 Murphy Hall, University of
Minnesota, Minneapolis, Minn. 55455.
What do newspaper audiences like to read about? According to Nunn, a Newspaper Advertising Bureau executive, more Americans are taking time to scan news of science and technology.
In a 197 1 NAB survey, "science and technology" failed to make the list of the 17 subjects most favored newspaper readers. Six years later, however, this topic ranked No....