Paul
N. Bloom and Stephen A. Greyser, in toC~HSU~~Y~S~?Business Review (Nov.-Dec.
Harvard
1981). Subscription Service Dent.. P.O.
Box 3000, ~oburn,Mass. 01888.-
The middle-class consumer movement, so active during the 1960s and most of the '70s, seems lately to be out of the news, pre-empted such matters as defense, the economy, and events abroad. According to Bloom and Greyser, business professors at the University of Maryland and Harvard, respectively, the picture is more complicated: While...