The Newspapers' Suburban Problem

The Newspapers' Suburban Problem

Thomas E. Patterson and Rob- Elections ert D. McClure, in Psychology Today (July1976), P.O. Box 2990, Boulder, Colo. 80302.
Patterson and McClure puncture some fashionable assumptions about television's influence in American elections. The authors, both political scientists at Syracuse University, analyzed every televised political commercial and network weekday evening newscast during the 1972 Nixon-McGovern contest. They also interviewed more than 600 voters -at the start, midway, and end of...

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