Lynn Advocacy, Inc. Adkins, in Dun's Review (June 1978), 666
Fifth Ave., New York, N.Y. 10019.
During the late 1960s and early 1970s, along with other U.S. insti- tutions, Big Business was subjected to severe press criticism, public skepticism, and increased federal regulation. A few corporation man- agers turned to advocacy advertising in responsedither to upgrade their "image" or to speak out on major business-related issues.
Mobil Corp., with $4 million budgeted for such advertising...