Elliot S. Schreiber and
Douglas A. Boyd, in Journal of Communi- the Elderly cation (Winter 1980), P.O. Box 13358, Philadelphia, Pa. 19101.
The elderly are not only a large (1 1 percent) and growing part of the
U.S. population-but they watch more television than any other age group, according to the Nielsen ratings. Schreiber and Boyd, com- munications specialists at the University of Delaware, Newark, report that income, education, and age are good predictors of senior citizens' TV viewing habits.
The...