In Essence

Raymond Vei-non, in Foreign Em-Wm Trade Affairs (Summer 1979), P.O. Box 2315, Boulder, Colo. 80322.
Growing East-West trade will eventually cause friction in the West and
undeserved financial gains for East Europe's communist regimes.
So contends Vernon, an economist at Harvard Business School. The
inequities inherent in trade between market-based and government-
controlled economies increase with the volume of transactions. (Over
the past 15 years, annual East-West trade has grown from $3.5...

IODICALS

ECONOMICS, LABOR & BUSINESS
reported no taxable income. Of these non-taxpayers, 95 percent had an adjusted gross income below $10,000, while only ,009 percent (1,845) reported incomes over $30,000. Most of the untaxed earnings went to people in low- and middle-income brackets and included: (a)income below minimum taxable levels; (b)payments froni social security, wel- fare, and unemployment compensation; (c) nontaxable military pay allowances.
Many individuals in the over-$200,000 b...

Stanley Lieberson and Donna
K. Carter, in American Sociological Re-view (June 1979), 1722 N St. N.W., Wash- ington,D.C. 20036.
How does one get into Who's Who in America?
Analyzing listings in the 1924, 1944, and 1974 editions of Marquis' Who's Who, University of Arizona sociologists Lieberson and Carter found that occupational "pathways to national prominence" differ greatly between blacks and other Americans. (The researchers relied on surnames to indicate ethnic origins; race was...

persuasive messages." Participants (students over 21 years old) drank a measured amount of alcohol-a 150-pound individual received the
PERIODICALS
SOCIETY
equivalent of 4.4 ounces of 80 proof whiskey-and were asked to read essays debunking popular beliefs (e.g., "frequent medical checkups are necessary").
The authors found that the individuals who imbibed the most alcohol registered less change in attitude than the participants who drank no spirits at all (the control group)....

Philip L. Clay, in Urban Affairs (June Black SU~U?/~S 1979), 275 South Beverly Dr., Beverly
Hills, Calif. 90212.
In 1960, 2.7 million blacks lived in America's suburbs; 1974, the number had grown to 4.2 million. Nonetheless, housing in suburbia is still largely segregated.
So says Clay, ~rofessor of urban studies at MIT. Census Bureau data show that the average post-1960 black suburbanite is six years younger than previous black suburban dwellers and is more likely to earn over $10,000 a year...

Clyde Z. Science News Nunn, in Journalism Quarterly (Spring
1979), 431 Murphy Hall, University of
Minnesota, Minneapolis, Minn. 55455.
What do newspaper audiences like to read about? According to Nunn, a Newspaper Advertising Bureau executive, more Americans are taking time to scan news of science and technology.
In a 197 1 NAB survey, "science and technology" failed to make the list of the 17 subjects most favored newspaper readers. Six years later, however, this topic ranked No....

Clyde Z. Science News Nunn, in Journalism Quarterly (Spring
1979), 431 Murphy Hall, University of
Minnesota, Minneapolis, Minn. 55455.
What do newspaper audiences like to read about? According to Nunn, a Newspaper Advertising Bureau executive, more Americans are taking time to scan news of science and technology.
In a 197 1 NAB survey, "science and technology" failed to make the list of the 17 subjects most favored newspaper readers. Six years later, however, this topic ranked No....

women. Even in the "pseudo-egalitarian world" of soap operas, male characters dominate the drama; they, more than women, provide advice on "personal entanglements."
Women are not yet on an equal footing with men in television's cor- porate offices. "Evidence of discrimination in hiring and promotion," Tuchman notes, "was strong enough for women employees to have won lawsuits or achieved substantial out-of-court settlements from each of the three television networks"...

IODICALS

PRESS & TELEVISION
to advertisers. The stakes are formidable. Ninety-eight percent of U.S.
homes have a television set, and the average American spends more
than four hours a day watching TV.
For the privilege of addressing their large audiences, the networks charge advertisers hefty fees. In 1979,60 seconds of prime time (8 to 11 P.M., EST) sells for an average of $100,000. Most commercials are costly-production charges can run up to $50,000. The consumer ends up bearing the b...

its fruits (do its members abide the spirit of the Old Testament admonition to "do justice, love mercy, and walk humbly with the Lord"?) and by the limits to the power it entrusts to its leader. Human nature's potential for "distortion and misguided self-seeking" must be kept in mind when evaluating claims of personal spirituality made by a Jim Jones or any other reli- gious leader. "Idolizing human patterns," Bowden says, "is not only unwise, it is blasphemy."
"Freedom,...

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