IODICALS

Kids And Capital

A surprising remedy for Americans' notori- ously low rate of personal savings is per-ceived James McNeal, writing in Ameri-can Demographics (Sept. 1990).
Today, children are viewed by business as in- dependent customers. But just how much clout do children actually have? Almost $9 billion worth, according to a nationally repre- sentative sample of children ages 4 to 12 sur- veyed in 1989. This figure is up from $4.7 billion in 1984, an 83 percent gain. .. .
Children's in...