Gary D. Gaddy and
David Pritchard, in Journal of Communi- Church cations (Winter 1985), The Annenberg
School of Communications, Univ. of Pa.,
3620 Walnut St. C5, Philadelphia, Pa.
19104-3858.
On April 16, 1984, USA Today ran the following headline: "TV Preach- ers Not Hurting Local Church."
This headline encapsulated a two-volume study the Annenberg School of Communications and the Gallup Organization. In 1978 and 1983, Gallup had surveyed more than 1,500 people on their religious-...