C. S. Mar- Don't Care tinson and J. ~c~ullough, FOO~
in Technology (Sept. 1977), 221 N. LaSalle St., Chicago, 111.60601.
Despite aggressive promotion of "natural" products retailers and widespread revelations of potentially hazardous additives in packaged food, American consumers appear to be less worried by the use of chem- ical preservatives in their food than they were four years ago.
Using surveys of the Seattle area conducted in 1974 and 1976, Mar- tinson, a University of Washington...