Measuring the Value Of Endorsements
Robert S. Erikson, in
Of Endorsements American Journal of Political Science
(May 1976), 5980 Cass Ave., Detroit, Mich. 48202.
Can the mass media, endorsing a particular candidate, persuade a significant number of voters to switch their votes? Florida State Uni- versity political scientist Erikson studies the 1964 presidential election and answers yes, in limited situations. In 1964, traditionally Republi- can newspapers endorsed Democratic nominee Lyndon Johnson, over his GOP rival, Senator Barry...