Measuring the Value Of Endorsements

Measuring the Value Of Endorsements

Robert S. Erikson, in
Of Endorsements American Journal of Political Science
(May 1976), 5980 Cass Ave., Detroit, Mich. 48202.
Can the mass media, endorsing a particular candidate, persuade a significant number of voters to switch their votes? Florida State Uni- versity political scientist Erikson studies the 1964 presidential election and answers yes, in limited situations. In 1964, traditionally Republi- can newspapers endorsed Democratic nominee Lyndon Johnson, over his GOP rival, Senator Barry...

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