Marketing God

Marketing God

Frank Lambert, in The Journal of American ~Ltory(Dec. 1996, 1125 Atwater, Indiana Univ., ~liomin~ton, Ind. 47401.

"Great and visible effects followed his preaching. There was never such a general awakening, and concern for the things of God known in America before." So wrote Anglican evangelist George Whitefield in 1740 in a third-person account of his own revivalist activities, cleverly advertising them means of an "objective" newspa- per article. But his puffery actually w...

Share:
Read Time:

More From This Issue