Michael Scl~rage, with Don Peppers, Martha Rogers, and Robert D. Shapiro, in Wired (Feb. 1994), 544 Second St., San Francisco, Calif. 94119-9866.
These days, we always seem to be poised on the brink of an utterly new era in which life will be very, very different. The latest new age on the horizon, according to Schrage, a columnist for Adweek magazine, and his fellow seers, is the "Interactive Ageu-and in this brave new realm, advertising and the relationship between adver- tisers and potential...