William K. Hall, in Harvard in Business Business Review (Sept.-Oct. 1980), Sub-scription Service Dept., P.O. Box 9730, ~reenwich,Conn. 06835.
The U.S. tire industry is losing out to foreign competition, but Goodyear has rolled up respectable annual revenue gains of 10 percent since 1975. Though the American cigarette market has stagnated since 1950, Philip-Morris's 20 percent annual revenue growth since 1975 has eclipsed IBM's nearly 8 percentage points.
These success stories show that the right...