calling a "900" num- ber (and paying 95 cents per minute). Now some dailies are attempting to incorporate facets of the alternatives' formula, such as 900 number personals, and at least one daily, the Scranton Times, has purchased its own alternative.
Magazine-length investigative articles are "the real heart, the real soul of an al- ternative paper," asserts Bruce Schimmel, the Philadelphia City Paper's editor. Cover- age in the Sun Francisco Bay Guardian, for example, prompted...