A QUESTION OF IMPACT

A QUESTION OF IMPACT

Joel Swerdlow

Historian Daniel Boorstin, the Librarian of Congress, has called television "the next great crisis in human consciousness." Such crises attend the birth of every new form of mass commu- nication. Even the written word did not emerge unchallenged. Plato warned that disciples of writing would "generally know nothing; they will be tiresome company, having the shadow of wisdom without the reality." The printing press, too, had its critics. It bred heresy and dissent, some said, a...

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