MUDDLING THROUGH

MUDDLING THROUGH

Blair A. Ruble

About the time that the first McDonald's fast-food stand started selling hamburgers outside Chicago in 1955, a potential competitor named Hubie's opened in Dobbs Ferry, New York. Hubie's was a fully automated "hamburger machine." At one end, attendants fed in ground beef, rolls, cheese, pickles, and ketchup; at the other end, hot hamburgers emerged to slide onto the plates of waiting stand-up diners. But even the best-laid plans go awry, and Hubie's plans were flawed: The meat patties w...

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