1928, despite a prominent Republican's re-mark that "We haven't time to monkey around with novelties," Democrats and Republicans were ready to spend a total of more than $1 million for commercial radio time. But not until the mid-1940s did the first detailed examination of ra- dio's impact on politics appear-in THE PEOPLE'S CHOICE: How the Voter Makes Up His Mind in a Presidential Campaign Paul F.Lazarsfeld et al. (Columbia, 1944, later eds. 1948-68, cloth & paper).
The case in point...